AI usage and billing
What each AI action costs, how it appears on your Shopify invoice, the per-session limits you control, and the spending safeguards during and after the trial.
Wrangler AI is built into every plan and billed per use through Shopify. There are no API keys, no separate account and no credit packs to buy. This page is the money side; Wrangler AI covers the tools themselves.
What each action costs
| Invoice line | What counts as one use | Price per use |
|---|---|---|
| Image Generation | An AI image generated by a shopper in the customizer (or by you, in Design Assets) | $0.05 |
| Word Art | Word Art generated from a shopper's words | $0.05 |
| Style Remix | A shopper's upload transformed into a chosen visual style | $0.05 |
| Background Removal | Every background removed from a shopper upload | $0.01 |
There is no included allowance: every action bills from the first one. Prices are in USD and are the same on Starter, Growth and Scale. The Wrangler AI page in the app shows the live prices for your plan under What AI costs on your plan.
Background removal is charged once per image. The first time a shopper cuts out an upload the app runs the AI and keeps both versions; flipping the cut-out on and off after that is free.
How it appears on your invoice
Each tool is its own line on your regular Shopify invoice, under its own name, alongside your subscription. Usage accrues during the billing cycle and bills with the plan charge. Shopify's invoice is the record of what was actually charged.
Tracking usage in the app
Open Wrangler AI → Usage. It shows, for the last 30 days:
- A count per tool and an estimated spend, worked out from the prices above. It's a guide, not a bill — the invoice follows your billing cycle rather than a rolling window.
- What each action costs — the price table for your plan.
The Analytics page adds an AI generations tile and an AI tool usage card, so you can see AI use alongside carts and revenue.
Limiting what any one shopper can spend
On Wrangler AI → Overview & plan, two fields cap usage per design session:
- Per-session AI generation limit — covers Image Generation, Style Remix and Word Art together. Shoppers see this limit as a credits counter in the customizer. 0 means unlimited.
- Per-session remove background limit — enforced separately, invisible to the shopper. 0 means unlimited.
When a shopper reaches a limit the button disables; nothing they've already made is lost. These are the main lever for controlling AI cost — set them before switching AI on.
Store-wide safeguards
Two automatic ceilings sit behind your per-session limits:
- During the free trial, AI actions are capped at a small number for the whole store (150 over a rolling 30 days). Shopify can't bill usage during a trial, so the cap keeps trial AI modest. Shoppers who hit it see "AI tools unavailable" until the trial ends.
- On a paid plan, a store-wide monthly ceiling (2,000 actions over a rolling 30 days) stops a runaway bill. If you expect more than that — a high-volume store with background removal on every upload — email hey@pixelwrangler.io and we'll raise it for your shop.
Shoppers are never cut off mid-generation. When a ceiling is reached, new generations return an "AI tools unavailable" message and everything else in the customizer keeps working.
Turning AI off
The Enable AI tools on the storefront switch on the Wrangler AI page is the master switch. Off means no template can expose an AI tool and nothing is billed. You can also switch individual tools off store-wide, or per template in Template Settings → Wrangler AI.
Custom plans
On a plan arranged directly with Pixel Wrangler, the Usage tab shows "Set by your plan" instead of a price. Your AI pricing is in your agreement.
What's next
- The tools and how shoppers use them: Wrangler AI
- Plan tiers and the 7-day trial: Plans and what's included