Wrangler AI — Image Generation, Word Art, Style Remix and Background Removal

Wrangler AI is built into every plan. Nothing to sign up for, no API keys — you switch it on and shoppers get four tools inside the customizer. Each use is billed to your Shopify invoice; the prices are on AI usage and billing.

The four tools#

Tool	What the shopper does	Where it appears	Price per use
Image Generation	Types a description, gets a transparent-background image in an image slot	Images section — Generate an image	$0.05
Word Art	Types a word or phrase, picks a lettering style, gets a graphic of it as a movable layer	Text Areas section — Word Art	$0.05
Style Remix	Uploads a photo and transforms it into a chosen style — Cartoon, Anime, Watercolor, Pixel Art and eight more	Images section — Style Remix	$0.05
Background Removal	Cuts the background out of an upload, with a Cut Out Toggle for all uploads and a per-image button	Images section	$0.01

Generations take around 30 seconds. Shoppers keep designing while they wait; a placeholder holds the spot on the canvas.

You can generate assets for your own library too — see Design Assets.

Switching AI on for your store#

1. Open Wrangler AI from the app's left navigation.
2. On Overview & plan, read the Switching AI on bills usage to your Shopify invoice notice.
3. Switch on Enable AI tools on the storefront — the master switch. Off means no template can expose an AI tool and nothing is billed.
4. Tick the tools you want available: Image Generation, Background Removal, Style Remix, Word Art.
5. Set the Per-session AI generation limit and Per-session remove background limit (0 means unlimited — see limits).
6. Click Save changes.

AI needs an active subscription. During onboarding, before you pick a plan, the switch reads Needs a subscription.

Switching AI on per template#

Store-level switches decide what can be offered. Each template then chooses what it does offer:

1. Open the template in the builder and pick Template Settings.
2. Expand Wrangler AI. The badge shows how many tools are on, or Not set up / Off for your store if the store-level switch is off.
3. Switch on what this template should offer:
   • Enable background removal for customer uploads. Two options nest under it: Auto cut-out for uploads (always remove the background and hide the toggle from customers) and Cut-out on by default (the toggle starts on; turn off to make cut-out opt-in).
   • Enable AI image generation for customers — images come back with transparent backgrounds, at standard quality.
   • Enable Style Remix for customers.
   • Enable Word Art for customers.
4. Save.

A switch that's greyed out with "Disabled in store settings" needs the matching store-level tool ticked first.

Word Art presets#

Word Art offers shoppers a grid of lettering styles. Wrangler AI → Word Art presets controls the grid:

• Curated styles — written and maintained by Pixel Wrangler. Tick the ones your store shows, or Enable all / Disable all. New styles appear automatically.
• Your own styles — click Create preset, give it a Preset name (shown on the shopper's tile) and a Style prompt describing the lettering only — "thick 1970s surf script in warm orange and cream with a soft drop shadow". The shopper's words are what gets rendered. Tick Show this style in the customer app and save. Up to 20 custom styles per store; billed the same as curated ones.

If every style is switched off, the Word Art tool is hidden from shoppers entirely.

Limiting what one shopper can generate#

Two fields on Overview & plan cap usage per design session:

• Per-session AI generation limit — covers Image Generation, Style Remix and Word Art. Shoppers see it as a credits counter ("7/10 credits"). When it runs out the button reads AI limit reached.
• Per-session remove background limit — enforced separately, invisible to the shopper.

0 means unlimited. Deleting a generated image doesn't refund a credit. These are the main lever for controlling cost, alongside the store-wide safeguards described in AI usage and billing.

What shoppers see#

• Generate an image — a prompt field, a Generate image button and the hint "Takes around 30 seconds — keep designing while it generates". The result lands in the next free image slot with an AI badge.
• Style Remix — a Style grid of 12 presets and a Select image button.
• Word Art — a Style grid of your enabled presets, a Text field, Generate Word Art, and a Generated Word Art gallery of results they can reorder or delete.
• Cut Out Toggle — above the upload button, on by default (unless you changed it). Each image tile also has a corner button to flip the cut-out for that image; the first flip runs the AI, later flips are free.

Prompts that ask for protected brands or inappropriate content are declined with a "Protected content" or "Prompt cannot be generated" message. Every label here is editable under Brand & language → AI Image Generation / Style Remix / Word Art.

If a shopper presses Continue while a generation is still running, a Still generating dialog offers Wait or Continue anyway. Continuing abandons the unfinished generation — it won't appear on the product.

Tracking usage#

Wrangler AI → Usage shows counts and estimated spend per tool for the last 30 days. The Analytics page shows AI generations alongside carts and revenue. Details in AI usage and billing.

Turning AI off#

Untick a tool on the Wrangler AI page to remove it from every template at once, or switch off Enable AI tools on the storefront to stop everything. Nothing already generated in shoppers' carts or orders is affected.